In September 2013, after hiking Mt. Kilimanjaro, I moved out to Portland, OR to join a startup that was fresh out of the NIKE/Techstars accelerator. I worked with the CEO and CTO to lead the interactive and visual design while we built a functional prototype. The app collected all the media people already create when they’re being active – from photos to location data, NikeFuel to tweets – and allowed the user to weave them together to tell visual, personal and cohesive stories that others would be able to collect and aspire to. The app was called INCO and although we won the Philips Innovation Challenge at SXSW in 2014, we were not able to raise enough money to continue.